At Novus Loyalty, we believe loyalty is more than rewards—it’s about building lasting connections. As a leading SaaS loyalty platform, we empower businesses across industries—retail, banking, healthcare, travel, and more—to engage, retain, and delight their customers with personalized loyalty experiences.
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Founded in 2011, Novus Loyalty is dedicated to transforming how businesses build and nurture customer relationships. Our mission is to empower brands with innovative, data-driven loyalty solutions that foster deeper connections and drive sustainable growth. We are committed to delivering personalized, scalable, and secure loyalty programs that resonate with today's dynamic customer expectations.
Novus Loyalty was incorporated as a private limited company, beginning its journey as a technology-driven digital solutions provider focused on enterprise innovation.
Developed a franchise-based loyalty platform designed for marketing agencies, laying the foundation for scalable customer engagement and rewards ecosystems.
Partnered with leading enterprise loyalty platforms to deliver customer loyalty solutions integrated with retail and banking ecosystems.
After identifying critical gaps in the Indian BFSI loyalty landscape, Novus Loyalty initiated the development of its own enterprise-grade loyalty and engagement platform.
Rebrand as Novus and onboard the first big client on the Novus platform.
Achieved strong business momentum with the successful onboarding of leading banking clients, strengthening the company’s presence in the BFSI sector.
Expanded enterprise operations by onboarding five leading banking institutions, accelerating growth across financial services and customer engagement ecosystems.
Received industry recognition for innovation in loyalty and marketing technology, including:
Marked a pivotal year of international growth with the onboarding of multiple fintech and global enterprise clients across new markets.
Key Achievements:
The company was rebranded from Clavax Technologies Private Limited to Novus Loyalty Private Limited, reflecting its evolution into a dedicated loyalty and engagement technology company.
Major Milestones:
Novus Loyalty launched its IPO on the BSE SME platform, marking a major milestone in the company’s growth journey and strengthening its position as a leading loyalty and engagement technology company.
Strategic Highlights:
At Novus Loyalty, we believe the future of loyalty is not just about rewards, but about creating personalized, meaningful experiences that inspire lasting trust. Over the past 10 years, we’ve helped brands transform how they connect with customers, and our journey is only just beginning.
Looking ahead, our vision is to integrate AI-driven insights, gamification, and next-gen engagement tools that redefine customer loyalty for a digital-first world. We aim to empower businesses globally to stay ahead of customer expectations, deliver seamless experiences, and build relationships that go beyond transactions.
Meet The Experts Behind Novus Loyalty
(CEO at Novus Loyalty)
(Whole-Time Director)
(CFO)
(Independent Director)
(Independent Director)
(Company Secretary)
(Independent Director)
(Product Head)
(VP Sales)
(Marketing Head)
Novus Loyalty Limited,
727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016, India
CIN: U72900HR2011PTC127344
