Automotive Loyalty Rewards Program

Whether you wish to start your loyalty program or go for coalition programs, Novus enables brands to build a highly engaging and personalized loyalty solution for any business size for enhanced customer engagement and sales-generating campaigns.

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Delivering an Outstanding Customer Experience
for Automotive Industry

Boost Growth of
Local Brand

Brands that invested in a national, captive automotive loyalty program have witnessed a huge upside in business growth. Novus helps companies to keep the focus on long-term customers with continuous & personal connection encouraging them to repurchase another vehicle.

Build a Captive
Service Environment

Our loyalty experts can help you build a membership program that can give your customers compelling reasons to not only consider your brand for all their service needs but also future vehicle purchases, thereby leading to repeat captive business.

Enhance Customer
Engagement

Brands cannot truly engage their customers unless they offer real and hyper-personalized experiences. Novus enable brands to build a smart, relevant multi-channel customer engagement strategy to help you optimize your customers' ongoing experience and build long-term retention

How does our Automotive Loyalty Program work?

Our automotive loyalty programs are aimed to build customer retention towards companies in the
automotive sector such as car manufacturers, third-party dealerships, and car rental services.

report and analytics

Our team focuses on building a customized loyalty program with a unique design that suits the specific needs of your automotive brand. Aimed to bring more brand visibility, we go for custom design and decide on the initial rewards scheme and marketing plans.

We leverage a wide range of features in our rewards platform to build, deploy and manage your full-scale customer reward program to meet the individual KPIs of a brand like boosting personalization, increasing brand awareness, increasing social media presence, etc.

Our team helps brands choose any desired type of loyalty marketing campaigns or promotions by planning and automating every marketing activity with ease. Whether you need to design, schedule or run parallel campaigns, we have got everything covered.

We focus on understanding your customer’s behavior and optimizing offerings by giving special attention to brand loyalty program insights based on different customer segments using various reporting and analytics tools

Unlock Benefits with a Highly Scalable
& Personalized Loyalty Solution

Flexibility

This step focuses on building a customized loyalty program with a design that suits the specific needs of the automotive brand

Personalization

Our system is fully customizable to meet diverse needs & can be tailored to match any business needs

Real-Time Performance

We ensure to keep brands connected to their customers through multiple channels for continuous and personalized engagement

Diverse Reward Options

We use holistic management tools to provide meaningful rewards and connect purchases from every channel

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Maximize the Power of Business Using Novus's
Automotive Rewards Program

Smart Reporting

Make use of custom reports that will be sent to designated email addresses at desired times

Robust Rewards Rules Engine

Offer a wide range of currency & unit-based rewards for single or multi-locations

Regular Promotions

Make use of promotions by sending triggered or time-based offers to drive actions & engagement

Marketing & Program Management

Novus offers email & direct mail marketing along with ongoing consulting and training services

Analytics Dashboard

We help brands to use real-time, easy-to-view data on all liabilities & transactional information

Customized Reward Campaigns

We enable brands to easily pre-set & tailor rewards schemes based on their needs/demands

Self-Serve Controls

We give full freedom to businesses enabling them to add/delete users, change settings, void and reverse transactions & more

Gain a Competitive Advantage with
Automotive Loyalty Programs

We ensure to take care of every specific business need and help our clients stand out from their competition by
building stronger bonds with their program members using our automotive loyalty programs.

More than 90% of customers of the brands are likely to join the loyalty and rewards program willingly

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Brands using automotive loyalty program have customers with an average visit of 3.4 times yearly

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Program members are more likely to spend 37% more as compared to non-members annually

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23% of the Loyalty program members are likely to repurchase another vehicle within 4.1 years

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Choose Novus for a Full-Fledged Loyalty Rewards solution
& Engage Customers Effortlessly

Smart Loyalty Rewards Engine

  • Processing

    • We ensure that every brand delivers any type of reward of their choice such as bonuses, points, liters, cash backs, discounts, etc. using our processing core that can easily handle any request or movement

  • Program Settings

    • Using the Novus dashboard, one can set the desired rules, priorities, constraints, expiration for accruals, and redemption of rewards at any time.

  • Fraud Prevention

    • Our expert team helps to tackle any unusual activity and keep the promo-hunters calm with the help of our robust fraud management settings

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Reporting & CRM Capabilities

  • Seamless Coalition Program Management

    • Novus can take care of all needs from getting your coalition program partners onboarded and granting access to capabilities to importing data for customers, branches & products.

  • Easy Activity Tracking & Segmentation

    • Whether you want to compose your own or integrate external blacklists, we help set up database triggers, create limit type.s, set up types of fees, and more.

  • Stay Connected with Omni-channel Interaction

    • To keep in touch with program members, you can set up and manage omnichannel interaction using variables, templates, and sequencing tools.

Marketing Campaigns Management

  • Automate Campaigns

    • Our team ensures to make a proper plan and helps you automate any marketing activity - design, schedule, and run campaigns and promotions the way you need.

  • BI Reporting & Analytics

    • Keep the focus to know your customers' shopping behavior, optimize offerings & plan future campaigns tailored using statistical, data interpretation & reporting tools.

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Excited to start your loyalty journey with Novus?

Connect with our experts to see how Novus can add value to your business with a tailored automotive
loyalty program & help you grab immense benefits for higher customer loyalty.

Talk to Us

Loyalty Blogs

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Frequently Asked Questions

  • What is the Automotive Loyalty Program?
  • These loyalty programs can be defined as a great retention way to increase customer lifetime value in the automotive sector where multiple companies such as car manufacturers, third-party dealerships, and car rental services involve together to deliver next-gen car rewards.
  • What are the common types of Automotive Loyalty Programs?

  • Commitment loyalty program where members get a discount on their vehicle purchase with the commitment to keep using the company’s services.

    Membership loyalty program helps to nurture customers through members-exclusive content like exclusive offers and priority service, but no discounts are there.

    B2B loyalty program for partners provides special benefits and rewards for partners, suppliers, and subcontractors not customers to boost the performance of these companies and strengthen the partnership network.

    Coalition Loyalty program for the auxiliary services that covers rentals, car sharing, body shops, car repairs, and supplementary services, enabling customers to earn points from one brand, and redeem them with another.

  • Is Customer Loyalty important in the Automotive Industry?
  • Yes, maintaining healthy relationships with your existing customers is crucial for the success of your automotive brand. This not only helps in making a mark among the competitors in the market but also lets you spend less time on marketing or advertising to gain new customers as you keep the focus on the most loyal ones.
  • Why should I choose Novus for building my automotive loyalty program?
  • Novus holds year-long expertise in providing a wide range of automotive loyalty programs that can be customized to meet the individual KPIs of every brand. Check out our features and pick suitable pricing plans that suit your program's needs.
  • Is there any way to build customer loyalty in the automotive industry?
  • Staying connected with your customers even after the purchase of their vehicles is the key to winning their hearts and boosting customer loyalty. You can stay connected by giving regular updates about your company, sharing about new promotions, responding to queries as early as possible, etc.
  • How much does it cost to build an automotive loyalty program?
  • Finding the exact development cost is not possible as it depends on several factors such as features you wish to add, reward offerings, etc. However, you can get a quick estimate by using our smart app cost calculator.
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